We’re excited to finally share our brand-new website with you! We've been working hard on it behind the scenes over the last few months, and we’re so pleased it’s now live.
Having outgrown our previous site, we teamed up with blue bee, a digital agency in Salisbury, to create a fresh new look for Harding Gomez. From a slick new design to bespoke functionality, we needed our new website to reflect our growing business and provide a seamless customer experience.
Here’s the low-down on our fresh new look.
Showcasing our new products
The main aim of this project was to create a space that better showcased our products and who we are as a brand. We needed the new website to be fun, engaging and modern – appealing to younger generations of gift-givers.
As well as giving our website a full redesign, we also developed our product offering and created some exciting new hampers to join the existing range.
Fun and original design
To help our brand to stand out from the crowd, we asked blue bee to create a fun, bold and original design for the website.
We’ve introduced new colours to the site to complement the staple yellow and pink of our branding. With the blue bee’s guidance, we've added light blue and grey to our colour palette, as well as several muted pastel shades to bring a new softness to our website.
Our new website now boasts a clean, modern design with pops of colour to place our products front and centre.
Creating a better user experience
To make sure our new website provides customers with an excellent user experience, we invested in new, bespoke functionality.
Multiple shipping destinations
One of the key features we love about the new website is that customers can choose multiple different shipping addresses when they buy more than one product. This means that if you’re sending several hampers as gifts to different addresses, you can now checkout in one simple step without needing to place separate orders.
Personalised gift messages
As well as sending hampers to multiple addresses, you can also include a custom gift message with every hamper. This allows you to add an extra personal touch to each gift you send.
Giving back to others is an integral part of our business ethos. On the new website, we wanted to encourage our customers to donate to a chosen charity when they shop with us.
Now, it's easy for you to donate to FareShare, the UK’s longest-running food redistribution charity. We have chosen to support FareShare because they were born out of the belief that no good food should ever go to waste, especially when people are going hungry.
We hope you love our new website as much as we do! Stay tuned to see what we get up to next.